Having an Instagram account is the best way to build your personal brand and market yourself and your restaurant online.
Here are 15 useful content ideas for chef (plus 3 bonus tips):
Your latest profile photo
You – working in action
Talk about your latest creation
Feature your team and comrade
Feature your restaurant interior
Talk about hardship, struggle or crisis that you’re facing or have overcome
Talk about your journey
Share your culinary experiments
Last-minute table availability
Talk about your culinary inspiration
Talk about trending topics
Share behind-the-scenes moments
If you like to share your private life on your main feed while establishing your brand on Instagram, I recommend to keep it to an 80:20 ratio (80% chef’s life, 20% private life).
Whichever content ideas you wish to use, these are the 3 bonus tips that you need to remember when building your chef brand on Instagram or any social media platforms – Your updates should aim to do at least 1-2 of these:
Now get the ball rolling! Share something useful, meaningful or interesting to your audience. Let me know if you find these ideas useful for you in the comment below.
Share this article with a chef who is looking for Instagram content ideas!
Cedric Noronha says
Very good post about the Instagram ideas for Chefs. Highly informative and nicely written. Keep up the good work.