Let’s face it. Every restaurant needs an Instagram account these days. Running a restaurant is already very time-consuming but don’t let that stop you from churning out content to market your restaurant on Instagram.
Here are 31 Instagram ideas for your restaurant:
Feature your latest dish/beverage
Feature your most popular dish/beverage
Feature your off-menu dish/beverage
Feature your star employee
Feature your restaurant interior. Talk about the concept behind it.
Talk about hardship, struggle or crisis that you’re facing during this pandemic and how your restaurant is trying to overcome it
Talk about the safety precautions that you take at the restaurant
Talk about the history of your restaurant
Talk about the concept of your restaurant
Announce last-minute table availability for guests to book
Share about your latest media feature
Share about your achievements
Promote your latest offer
Talk about industry news and how it affects your restaurant
Congratulate your staff
Showcase behind-the-scenes during an event/photoshoot or even a regular day at the kitchen
Feature a key/seasonal ingredient that is used in your menu
Announce your latest menu
Showcase a step-by-step cooking video or series of photos of a featured dish at the restaurant
Interview the chef, owner or star employee
Repost your customer’s photo/video and thank them for their support
Run a giveaway contest
Share a group photo of your employee for seasonal greetings
Showcase your takeaway food
Talk about your eco-friendly efforts
Apologise for making a major mistake and share your action plan to improve the situation
Share an inspiring quote that is related to your restaurant
Write about the opening hours of your restaurant
Feature a photo of your restaurant’s busiest period
Talk about the culture at your restaurant
Share about something unexpected at your restaurant
Write about an upcoming event at your restaurant
Talk about your upcoming seasonal menu
Share about a new service offer by your chef or restaurant
Countdown to the launch of your new menu or product
Let me know if you find these Instagram ideas useful for your restaurant.
Bookmark and share this with your industry friends who are looking for Instagram ideas for their restaurants.
If you have more ideas or wish to share about your restaurant’s Instagram, leave me a comment below.
Very good post about the useful Instagram ideas for restaurants. Highly informative for foodies and nicely written. Keep up the good work.
Thanks so much for your positive feedback!
Very good post about the useful Instagram ideas for restaurants. Highly informative for foodies and nicely written. Keep up the good work.
Thanks so much for your positive feedback!