35 Useful Instagram Ideas for Restaurants

Let’s face it. Every restaurant needs an Instagram account these days. Running a restaurant is already very time-consuming but don’t let that stop you from churning out content to market your restaurant on Instagram.

Here are 31 Instagram ideas for your restaurant:

1. Feature your latest dish/beverage

2. Feature your most popular dish/beverage

3. Feature your off-menu dish/beverage

4. Feature your star employee

5. Feature your restaurant interior. Talk about the concept behind it.

6. Talk about hardship, struggle or crisis that you’re facing during this pandemic and how your restaurant is trying to overcome it

7. Talk about the safety precautions that you take at the restaurant

8. Talk about the history of your restaurant

9. Talk about the concept of your restaurant

10. Announce last-minute table availability for guests to book

11. Share about your latest media feature

12. Share about your achievements

13. Promote your latest offer

14. Talk about industry news and how it affects your restaurant

15. Congratulate your staff

16. Showcase behind-the-scenes during an event/photoshoot or even a regular day at the kitchen

17. Feature a key/seasonal ingredient that is used in your menu

18. Announce your latest menu

19. Showcase a step-by-step cooking video or series of photos of a featured dish at the restaurant

20. Interview the chef, owner or star employee

21. Repost your customer’s photo/video and thank them for their support

22. Run a giveaway contest

23. Share a group photo of your employee for seasonal greetings

24. Showcase your takeaway food

25. Talk about your eco-friendly efforts

26. Apologise for making a major mistake and share your action plan to improve the situation

27. Share an inspiring quote that is related to your restaurant

28. Write about the opening hours of your restaurant

29. Feature a photo of your restaurant’s busiest period

30. Talk about the culture at your restaurant

31. Share about something unexpected at your restaurant

32. Write about an upcoming event at your restaurant

33. Talk about your upcoming seasonal menu

34. Share about a new service offer by your chef or restaurant

35. Countdown to the launch of your new menu or product

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Let me know if you find these Instagram ideas useful for your restaurant.

Bookmark and share this with your industry friends who are looking for Instagram ideas for their restaurants.

If you have more ideas or wish to share about your restaurant’s Instagram, leave me a comment below.